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Our Cookies Policy

You should be aware that when you use our websites, mobile sites, or mobile apps, we may collect information by using "cookies".

What are cookies and how do they work?

Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.

What do you use cookies for?

Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.

Cookies that are needed to provide the service you have asked for

Some cookies are essential so you can move around the website and use its features. Without these cookies, services you’ve asked for can’t be provided. These cookies don’t gather information about you that could be used for marketing or remembering where you’ve been on the internet.

Here are some examples of essential cookies:

  • Keeping you logged in during your visit; without cookies, you might have to log in on every page you go to.
  • When you add something to the bet basket, cookies make sure it remains there for your visit.
  • Some are session cookies which make it possible to navigate through the website smoothly. However, these are automatically deleted after you close your web browser.
Improving your browsing experience

These cookies allow the website to remember choices you make, such as your preferred odds format and they provide improved features.

Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites.

  • Remembering your preferences and settings, including marketing preferences.
  • Remembering if you’ve filled in a survey, so you’re not asked to do it again.
  • Remembering if you’ve been to the site before. If you are a first-time user, you might see different content to a regular user.
  • Restricting the number of times you’re shown a particular advertisement. This is sometimes called "frequency capping".
  • Enabling social media components, like Facebook or Twitter.
  • Showing ’related article’ links that are relevant to the page you’re looking at.
  • Remembering your preferred bookie ordering.
Analytics

We like to keep track of what pages and links are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. It’s also very useful to be abl