The deal will include a special edition team jersey, marketing activations featuring the players, and exclusive social media content. The two companies will also promote each other's products. The deal is effective until the end of the upcoming IEM Rio Major 2022 CS:GO tournament in Brazil. It also includes a partnership with the Brazilian branch, which manages the organization's CS:GO roster.
RNG has a history of sponsoring esports teams. They've previously partnered with Mercedes-Benz, Lynx, and Logitech G, and now they're partnering with KFC to bring the world of League of Legends to Chinese fans. The Chinese franchise also owns their own esports arena in Beijing.
00Nation will have a difficult time competing against the best CSGO teams if they don't improve their team play and cohesion. They'll need to invest countless hours into team play and strategy to stand a chance against the best teams. The team will be challenged in every aspect of the game, and the best teams will be forced to compete with 00Nation.
NIMBUS, a Louisville, Kentucky-based multicultural marketing agency, has partnered with KFC to create an exciting new advertising campaign. This new partnership will highlight cultural diversity and engage younger consumers by bringing the brands together. In addition to menu innovation, the campaign will feature experiences designed to appeal to Jack Harlow fans.
The partnership with KFC will also see the fast-food chain increase its presence in South America. Recently, KFC closed a sponsorship deal with Leviatan, an esports team based in Argentina. This deal will help KFC sponsor the Brazilian Rainbow Six Siege championship in 2020. Additionally, KFC has announced partnerships in Asia with Talon Esports and OR Esports. 00Nation, formerly known as Nordavind, has also increased its list of partners. In addition to KFC, the partnership with Parimatch, Adidas has helped the fast-food company to expand its reach into other regions.
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